2019 PRELOVED LUXURY POP-UP AT LANE CRAWFORD
It’s time again for the annual LUXARITY preloved pop-up. With a goal to inspire and encourage responsible consumption, customers visiting the event will be able to shop from a curated collection of pre-loved luxury items, donated by fashion industry insiders and Lane Crawford VIP customers.
This year also marks the launch of LUXARITY's partnership with Lablaco, who will power the tokenization of each donation through blockchain, providing customers with transparency into who owned each item and where it was worn, as well as the positive environmental impact of the purchase. Customers can view this information simply by scanning the QR code on each item. They will also see a digitized handwritten note from the original owner of select items.
Sales from the pop-up this year will go towards funding The R.A.W Prize, in partnership with Generation T. The prize will support an individual or project making positive impact through responsible consumption. The winner will be selected from the Gen.T honoree community within the Hong Kong and Greater China region, and will be announced on September 25th.