Mistakes are made in our daily lives. Rather than taking it as a failure, we should enjoy the process by treasuring it as a source of creativity. This belief of Yeung Chin made him to establish the brand YC in 2013. Yeung Chin (YC) is a brand that observes the real world, defines mistakes and executes them through the collections. By making mistakes and errors in art experiments – painting, photo & sculpture, YC creates specific theme concept made in between, Avant-garde Ready to women’s wear. It shows boyish silhouette, bold, asymmetric and layering style in the collection.

Yeung Chin was awarded scholarship by The University of Westminster London to study MA in Fashion Design in 2008 and graduated with a scholar of distinction in 2009. He has worked as a fashion designer for Li Ning and G2000. After founding the brand in 2013, he held his personal exhibitions at Asia Society Gallery and Hong Kong Heritage Museum in 2013 and Singapore Design center exhibition in 2015. YC joined New York Fashion Week in 2015, Hong Kong Fashion Week and Shanghai OnTime Show in 2016 as well as Paris Fashion Week in 2017.

YC also received Top Creative Award in the Hong Kong Young Designers’ Contest held by HKTDC in 2003, and YDC Special Mention Award by Hong Kong Design Centre in 2009.

Using sustainable fabrics such as recycled Wool and Yak yarn, YC design a capsule circular skirt for the LUXARITY MADE IN LOVE Pop-up benefiting the customers and the environment.

The Yak down is a unique fabric that has a similar feel to cashmere. The advantages of Yak down are that it is soft to touch, biodegradable, is 120% more breathable than wool and is 30% warmer than wool. The fabric is extremely soft to touch, unlike wool the fabric is in a waved mosaic pattern resulting in a very smooth fabric that does not itch. This fabric is an unconventional fabric as it is relatively unknown in the fashion world, this gives the garments a unique edge. The supply chain to produce the Yak down wool consists of many different jobs and individuals. Sourcing this fabric from rural Chinese communities and providing training allows them to set up cooperatives that benefit their local business and community.